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KitKat wrapped with 30% recycled plastic, certified by ISCC

We are really proud of this big step. This is one of the first soft plastic food wrappers in Australia made with recycled content.

 

We'll be using 30% less virgin plastic in our packaging.

Doing this on just one product, if you lay our wrappers flat, we’re saving approx. 250,000m².

That is enough virgin plastic to cover 200 x 50m swimming pools a year!

This is only the beginning!

We want to reduce the amount of virgin plastic we are using, on as many KitKat bars as possible, as fast as possible.

Moving to using wrappers made from recycled plastics is part of our commitment to reduce the amount of virgin plastic we use by a third by 2025.

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Australasian Recycling Label

The Australasian Recycling Label (ARL) offers clear instructions on pack of the best way to dispose of your rubbish – including any special instructions to follow, like returning it to store for recycling.

Australasian Recycling Label

The Australasian Recycling Label (ARL) offers clear instructions on pack of the best way to dispose of your rubbish – including any special instructions to follow, like returning it to store for recycling.

From Wrapper to Recycle

Recycling your KitKat wrappers and all other soft plastics is as easy as knowing what bin to put them in. 

ISCC Certified

Our KitKat wrappers with 30% recycled plastic are ISCC certified. The recycled content is allocated using the ISCC mass balance approach.

ISCC is International Sustainability & Carbon Certification; it is a system that supports new recycling technologies that transform hard to recycle materials into new plastic, working towards a more sustainable world.

What is mass balance? 

A mass balance approach means that both recycled and virgin plastics are mixed during the production process.

This means our KitKat wrappers are made using a mix of virgin and recycled plastics. Each wrapper may vary in the total amount of recycled plastic it contains – some may contain more, some may contain less. The process is certified by ISCC to ensure that a minimum of 30% recycled content is allocated to the entire batch of KitKat wrappers.

ISCC Certified

Our KitKat wrappers with 30% recycled plastic are ISCC certified. The recycled content is allocated using the ISCC mass balance approach.

ISCC is International Sustainability & Carbon Certification; it is a system that supports new recycling technologies that transform hard to recycle materials into new plastic, working towards a more sustainable world.

What is mass balance? 

A mass balance approach means that both recycled and virgin plastics are mixed during the production process.

This means our KitKat wrappers are made using a mix of virgin and recycled plastics. Each wrapper may vary in the total amount of recycled plastic it contains – some may contain more, some may contain less. The process is certified by ISCC to ensure that a minimum of 30% recycled content is allocated to the entire batch of KitKat wrappers.

REDcycle Australia Soft Plastics Recycling

RED Group has developed and implemented the REDcycle Program in Australia - a recycling initiative for collecting soft plastic after it’s been used by people like you.

RED Group collect soft plastics and share them with manufacturers that recycle these products by converting the plastic into new materials.

The best part? RED Group make it easy for everyone to help keep plastic bags and other soft plastics out of landfill!

What happens to the plastic? 

Replas [Ballarat, Victoria] 
Convert REDcycle material into indoor & outdoor furniture, bollards & signage. 

Close The Loop [Somerton, Victoria]
Utilise REDcycle material as a component in high performance recycled asphalt additive for road infrastructure. 

Plastic Forests [Albury, New South Wales]
Use REDcycle material in products such as mini whell stops and air conditioner mounting blocks

What is REDcycle?

RED Group has developed and implemented the REDcycle Program in Australia - a recycling initiative for collecting soft plastic after it’s been used by people like you.

Based in Melbourne, RED Group collect soft plastics and share them with manufacturers that recycle these products by converting the plastic into new materials.

The best part? RED Group make it easy for everyone to help keep plastic bags and other soft plastics out of landfill!

What happens to the plastic? 

Replas [Ballarat, Victoria] 
Convert REDcycle material into indoor & outdoor furniture, bollards & signage. 

Close The Loop [Somerton, Victoria]
Utilise REDcycle material as a component in high performance recycled asphalt additive for road infrastructure. 

Plastic Forests [Albury, New South Wales]
Use REDcycle material in products such as mini whell stops and air conditioner mounting blocks

The Love NZ Soft Plastic Recycling Scheme

Collect all the soft plastic packaging which you use at home, make sure the bags are clean, empty and dry and drop them into the Love NZ Soft Plastics Recycling bins at supermarket and other stores.

Soft plastic collections are available at selected stores in Auckland, Bay of Plenty, Northland, Waikato, Taranaki, Wellington & Christchurch regions.

Go to https://www.recycling.kiwi.nz to find your nearest stores & more information around the New Zealand soft plastic recycling scheme.

What happens to the plastic? 

The Love NZ Soft Plastic Recycling Scheme has partnered with local companies to supply them with soft plastic materials which are blended with other plastics to manufacture plastic fence posts, buckets, waterslides and other items in New Zealand.

The Love NZ Soft Plastic Recycling Scheme

Collect all the soft plastic packaging which you use at home, make sure the bags are clean, empty and dry and drop them into the Love NZ Soft Plastics Recycling bins at supermarket and other stores.

Soft plastic collections are available at selected stores in Auckland, Bay of Plenty, Northland, Waikato, Taranaki, Wellington & Christchurch regions.

Go to https://www.recycling.kiwi.nz to find your nearest stores & more information around the New Zealand soft plastic recycling scheme.

What happens to the plastic? 

The Love NZ Soft Plastic Recycling Scheme has partnered with local companies to supply them with soft plastic materials which are blended with other plastics to manufacture plastic fence posts, buckets and waterslides here in New Zealand.

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Working towards a waste free future


Our packaging commitment is that none of our packaging, including plastics, ends up in landfill, in oceans, lakes and rivers.

We are working hard to deliver on it and help achieve a waste-free future. To achieve this, our commitment is that 100% of our packaging is recyclable or reusable by 2025.

We’ve made a number of global commitments to get there, including the elimination of non-recyclable plastics.