Give The Planet A Break
Our Journey So Far:
KitKat wrapped with 90% recycled plastic, certified by ISCC*
We’re proud of this step in our sustainability journey after increasing our use of recycled plastic packaging from 30% last year across select products in our KitKat range, to 90% in 2023^.
We've moved to using 90% recycled plastic in our packaging^.
If we laid our KitKat wrappers out flat, we are saving approx. 1,200,000m2 a year! That is enough virgin plastic to cover approx. 1000x50m swimming pools.
This is only the beginning!
We want to increase the amount of recycled plastic, and reduce the amount of virgin plastic we are using, on as many KitKat bars as possible, as fast as possible.
Using plastic with recycled content is part of Nestlé’s global commitment announced in 2020 to reduce the amount of virgin plastic we use by one third by 2025.
^KitKat has increased its use of recycled plastic in the production of its wrappers from 30% to 90% using mass balance approach. The KitKat products now wrapped with 90% recycled plastic (mass balance) include its 45g KitKat bar, 45g KitKat Gold bar, KitKat Chunky Aero Mint and 160g KitKat block.
KitKat wrapped with 30% recycled plastic, certified by ISCC
We are really proud of this big step. This is one of the first soft plastic food wrappers in Australia and New Zealand made with recycled content.
We'll be using 30% less virgin plastic in our packaging.
Doing this on just one product, if you lay our wrappers flat, we're saving approx. 250,000m²
That is enough virgin plastic to cover 200 x 50m swimming pools a year.
This is only the beginning!
We want to reduce the amount of virgin plastic we are using, on as many KitKat bars as possible, as fast as possible.
Moving to using wrappers made from recycled plastics is part of our commitment to reduce the amount of virgin plastic we use by a third by 2025!
ISCC Certified
Our Kitkat wrappers with 90% recycled plastic are ISCC certified. The recycled material is allocated using the ISCC mass balance approach. ISCC is International Sustainability & Carbon Certification: it is a system that supports new recycling technologies that transform hard to recycle materials into new plastic, working towards a circular economy.
This means our Kitkat wrappers are made using a mix of virgin and recycled plastics. Each wrapper may vary in the total amount of recycled plastic it contains - some may contain more some may contain less. The process is certified by ISCC to ensure that a minimum of 90% recycled plastic is allocated to the entire batch of KitKat wrappers (mass balance approach).
ISCC Certified
Our Kitkat wrappers with 90% recycled plastic are ISCC certified. The recycled material is allocated using the ISCC mass balance approach. ISCC (International Sustainability and Carbon Certification) operates a certification scheme known as ISCC PLUS. This scheme supports the adoption of innovative recycling technologies capable of transforming challenging-to-recycle materials into new plastic, thereby promoting the transition towards a circular economy.
Our Kitkat wrappers are made using a mix of virgin and recycled plastics. Each wrapper may vary in the total amount of recycled plastic it contains - some may contain more some may contain less. The process is certified by ISCC to ensure that a minimum of 90% recycled plastic is allocated to the entire batch of KitKat wrappers (mass balance approach).
ISCC Certified
Our KitKat wrappers with 30% recycled plastic are ISCC certified. The recycled content is allocated using the ISCC mass balance approach.
ISCC is International Sustainability & Carbon Certification; it is a system that supports new recycling technologies that transform hard to recycle materials into new plastic, working towards a more sustainable world.
What is mass balance?
A mass balance approach means that both recycled and virgin plastics are mixed during the production process.
This means our KitKat wrappers are made using a mix of virgin and recycled plastics. Each wrapper may vary in the total amount of recycled plastic it contains – some may contain more, some may contain less. The process is certified by ISCC to ensure that a minimum of 30% recycled content is allocated to the entire batch of KitKat wrappers.
Working towards a waste free future
Our vision is that none of our packaging, including plastics, ends up in landfill, in oceans, lakes and rivers. We are working hard to deliver on this and help achieve a waste-free future.
